By Chris Porch, RecycleMatch CEO. The new site launched and the press has been incredibly positive, there are hundreds of tweets, likes, and LinkedIn mentions. However, now the most important test is underway….what do you, our customers, think?
First, a big thank you to all our beta customers and many others who’ve taken the time to share their businesses, experiences, and ideas with us. We couldn’t have gotten to this point without you.
We hope that you notice and experience that over the last year we have done a lot of listening. As we prepared the new site, we met with large manufacturing companies, haulers, MRFs, recyclers, brokers, and basically anyone that would take the time to explain to us how they do business and how our site could help them reach there zero waste goals or improve their business recycling. From those meetings we learned about many of the online sites they currently use and what they liked and didn’t like about those sites. Those conversations and first-hand experiences informed us that there was opportunity for improvement and “a better way.”
The notion that there was a “better way” was reiterated in all of our meetings and focused on a few, but essential, elements that we heard over and over – confidentiality, protection, quality, trust, and results. Theses elements are big ideas, yet they mean something very specific in this industry. Over the next several weeks, I’ll discuss in more detail each one and what it means to our customers and how RecycleMatch tries to deliver on each of those essential elements.
The first week of the new site has been exciting. All of the credit goes to Brooke and Chad. Together they bootstrapped the company for over a year, having quit their reliable and high-compensating jobs to follow their passion. They spent more than a year selling their vision, talking to potential customers, trying to raise money, launching a beta site, and working hard for no salary to make their dream a reality. Their passion and dedication are infectious and I hope it comes through in everything we do.
We want to hear what you think about the new site, both what you really like and areas we can improve. We’re still listening. And we would love to hear from you. Drop me a line at firstname.lastname@example.org.